The paper "Metaphors and Imaginaries in Design Research for Change" discusses the significant role of metaphors and mental imagery in design research aimed at fostering behavioral change.
The authors critique the traditional focus in design for behavioral change on influencing actions without sufficiently considering the complex ways in which people perceive and understand their worlds. They argue that the systems we inhabit shape our thoughts and behaviors, suggesting that design research can enhance our comprehension of these interactions. To illustrate this concept, the paper presents three case studies that engage with metaphors and imaginaries, emphasizing their potential to inform design practices.
The case studies include:
It is essential for design researchers to dive into the metaphors and imaginaries that shape people's understanding of their world. By understanding how individuals perceive their realities, we can create interventions that truly resonate with them. This isn’t just about improving design; it’s about making a genuine impact on society and the environment. It’s a reminder that tackling complex issues requires collaboration across disciplines. Ultimately, by considering the mental landscapes of users, we can craft designs that are not only meaningful but also transformative in their impact.
The essay discusses ongoing issues of racism and sexism in the tech industry and how these affect product development. It references a controversial 2017 memo from a Google employee.
The text argues that, despite companies publicly rejecting discriminatory views, they often continue to perpetuate inequality through their practices and products. The focus on increasing workforce diversity is typically framed around profitability, neglecting the larger issues of how technology should serve all communities, not just those in power.
The essay calls for a shift from simply hiring diverse employees to rethinking technology design to prioritize human capabilities, collective liberation, and ecological sustainability. It emphasizes the need to include historically marginalized voices in the design process.
This essay reminds me of the importance of inclusivity in tech. It highlights that diversity shouldn't just be about profit but is a moral obligation to create products that serve everyone. As a designer, I want to ensure that diverse perspectives shape my work, promoting equity and justice in technology. By centering the voices of underrepresented groups, we can create better, more meaningful products that benefit society as a whole.